Our Office

Head Office is in London

Anne-Marie Martin


Rebecca Horrell

Franchise Director

Danielle Harley

Chester Franchisee

Our Company

Whether you’re a parent/ex-dancer/ex-business employee our business can suit anyone who wants to run a Franchise business. The success of the themes and lesson plans offer so much reward as a teacher and the financial returns are high for low set up costs.

Our franchise package, which is fully accredited by the Children’s Activities Association, provides training and on going support as well as some of the following benefits:

  • Full training in the diddi dance style, a programme fully endorsed by the EMD Academy
  • A unique concept toddler activity – keeping children fit and active whilst having fun.
  • Class syllabus’ that nurture toddlers’ natural love of moving to music.
  • Computer generated sole territory with exclusive rights to run under the diddi dance trademark.
  • Franchise kit including operating manual, business stationery and original music.
  • Fully researched lesson plans, with copyrights constantly evolving and developing.
  • A fully integrated online CRM system

As a diddi dance franchisee you would:

Manage your diddi dance business in an exclusive territory of equal potential to other Franchisees in the UK. To see whether or not a diddi dance is already running in your area visit our Locations page or to see if your local diddi dance is available to purchase visit our Resale page.

  • Source all venues for classes and manage venue costs.
  • Teach diddi dance classes for all preschool children within this territory. Offer the Party Package in your territory.
  • Manage any staff you employ for your diddi dance business, for example dance teachers.
  • Market and advertise your diddi dance business (grass roots marketing/magazine advertising).
  • Become the ‘face’ of diddi dance for your exclusive territory through effective PR.
  • Have the flexibility to create your own promotions/pricing/special offers etc.


“Read about how diddi dance is helping to improve parents knowledge about how much socialisation children should… http://fb.me/13H1SHIrB “


Don’t forget boys love to dance just as much as girls do, in some cases even more! They have tons of energy to burn off from a young age so getting them in a dance class where they can have fun moving to funky music and learning to follow instructions can be really beneficial for them. In a dance class they can also learn coordination, confidence, creativity and more!
At diddi dance we keep our lessons gender neutral so all can feel welcome to join in and have fun.

“We have great fun at diddi dance each week. My daughter knows all the moves and practices them at home, and she can even count up to 10 in English, French and Spanish because of one of the songs we sing together at the class – a great party trick for a 2 year old!”


“The great thing about running a diddi dance Franchise is you set your hours and mostly you work during school hours. Classes can run anytime between 9am and 3pm, so as a parent you can be there for school drop-off/pick-ups and have your evenings and weekends with your children still. Running a franchise also works if down the line you want to have more children, since you can hire staff (or in our case teachers) to run your classes for you and keep your business going while you are on maternity leave.”


Anne-Marie Martin

Interested in running your own Diddi Dance franchise? Contact them today by completing the form and clicking SEND. Someone will get back to you shortly.

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